SHOP COLLECTIONS are product categories within your shop. These include all official merchandise (including Category products) of your current/upcoming shows, unsold merchandise from past shows if any, and company-related general merchandise which you want to sell in your shop, organized into separate collections within your shop based on the shows or group of items. These collections help fans and customers easily find and purchase related merchandise.
GUIDELINES IN ORGANIZING YOUR SHOP COLLECTIONS PRIOR TO WEB UPLOAD
Prepare and organize your Shop Collections and the respective merchandise items which will be under each collection.
EXAMPLE:
COLDPLAY "Music of the Spheres" World Tour 2024
T-shirt
Hoodie
Vinyl
Lightstick
MAROON 5 World Tour 2022
(leftover/unsold merchandise)
T-shirt
Hoodie
Fan Pack
ALPHA PRODUCTION Mementos Merch
Poster bundles from previous concerts
(via Merch Xpress)
Company T-shirt with logo
Mosaic Tote Bag (mosaic of posters from the prod's historical shows)
Prepare your Shop Collection images.
SIZE: 618 x 348 pixels (JPG)
The collection name you encode on your shop's dashboard will be reflected as text on your Shop Collection image (see collection names enclosed in White box below)
Prepare your merchandise and encode the details of each item on the PRODUCTS LIST FORM. We will send you the link to your online Products List Form.
We will create your Product Identifier code. This is the unique product code that FanatixShop will use as reference for your merch items. Please follow the code sequence accordingly.
Go to STEP 3 (Products List Form) in the Pre-Setup Guide to review the steps in encoding your products on the form.
Prepare product image/s for each of your item.
SIZE: Square | 2000 x 2000 pixels (JPG)
VISUAL GUIDELINES:
4.1 Choose a White background whenever possible.
A White, distraction-free background will highlight your product and make it easier for buyers to appreciate your merchandise.
4.2 You may also opt for a plain-colored background, or lightly patterned background to add flair to your product image. Just make sure it does not distract or take the buyer's focus away from your merchandise.
4.3. Show all possible product configurations (Product Options)
If your merchandise come in various colors or types, provide an image for each option.
If you have size options, provide a size chart or measurement guide.
4.4 Make sure your images are sharp and clear.
Prepare product description for each of your item.
PRODUCT DESCRIPTION GUIDELINES:
Creating an effective product description for show merchandise involves capturing the essence of the experience, highlighting the product's features, and making the item appealing to potential buyers.
Here's a format that you can use:
Product Title
[Artist/Performer/Band Name] [Tour/Concert/Show Name] [Year] [Product Type]
Product Description
Overview
Start with a captivating opening that connects the product to the experience.
Example: "Celebrate the unforgettable night with this [Artist/Band Name] [Tour/Concert/Show Name] [Year] [Product Type]. This exclusive merchandise captures the spirit of the live performance and allows you to carry a piece of the magic with you."
Features
List the key features of the product, focusing on the design and any unique aspects.
Example: "Exclusive design featuring the [Tour/Concert/Show Name] logo and unique artwork. Limited Edition official merchandise, available for a limited time only, making it a must-have collector's item.
Call to Action
End with a strong call to action that encourages people to make a purchase.
Example: "Don't miss out on this exclusive piece of [Artist/Band/Show Name] history. Order your [Product Type] today and relive the magic of the [Tour/Concert/Show Name]!"
Using this format ensures that your product descriptions are informative, engaging, and optimized for sales, for fans and regular audience alike!